JC’s Blog

303, 2020

Honesty Box – a different approach to releasing music

Well my little experiment on releasing music completely outside of the traditional distribution system appears to be working thanks to either initial curiosity or a genuine desire to support me or my label in producing music in the future. For those that don't know, I'm essentially making my music available as a free download but with encouragement to make a donation toward future production, a bit like an honesty box. So far, after 3 weeks on my last release, roughly 25% of downloaders have donated and all of them giving around £2 or more. Donations so far equate to having something like a top 5 genre chart position on Traxsource. Here is what has defined my strategy: Pirate sites intercept [...]